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From pitch to programme

A structured workflow that takes a publicist’s pitch through scoring, event creation, and scheduling — without a single spreadsheet or email thread.

Pitch submission form showing book details, genre, publisher, and publication date fields

Stage 1

Pitch Submission

Publicists upload once, festivals read everywhere

Publicists submit structured author and book data through a stepped form — title, genre, ISBN, publisher, format, publication date, and a short description. No more PDFs attached to emails. The data lands directly in your Planner, ready to be scored.

Pitch scoring view with RAG buttons, scoring progress bar, and pitch details panel

Stage 2

Pitch Scoring

Your team scores. The system tracks progress.

Operations staff review each pitch using a RAG scoring system — Red, Amber, Dark Amber, Green. Multiple scorers per pitch, configurable targets, optional notes. Administrators see the full picture: who has scored what, which pitches need attention, and where consensus is forming.

Pitch Merge showing similar pitches panel with percentage match scores

Stage 3

Pitch Merge — Similar Pitches

Find related pitches and build balanced panels

The three-panel Pitch Merge interface helps administrators group scored pitches into draft events. Select a pitch and the system surfaces similar titles — matched by genre, theme, and audience — with similarity scores. Star pitches to shortlist them, then drag them into a draft event.

Pitch Merge showing semantic search for 'The sea' with relevance percentages and draft event builder

Stage 4

Pitch Merge — Semantic Search

Search by concept, not just keywords

Type “the sea” or “thriller books about trains” and the AI-powered semantic search ranks every pitch by relevance. Build a shortlist, check publisher balance, set event type and duration, then save a draft event — all from one screen.

Schedule view showing events placed across venue columns and time slots

Stage 5

Scheduling

From draft events to a published programme

Drag draft events onto a visual schedule grid organised by venue and time slot. The unscheduled events sidebar lets you search and filter, while the main grid shows your programme taking shape across multiple days and venues.

Real traction, not theory

Structured pitching is already live and being used by publishers and festivals across the UK.

298

pitches submitted

90

publicists active

289

authors represented

Interested in structured pitching?

Whether you're a festival organiser or a publicist, we'd love to show you how it works.