The problem
Literary festivals waste 30–40% of planning time on admin. The industry relies on spreadsheets, email chains, and disconnected tools that weren’t designed for multi-day, multi-venue, multi-stakeholder events.
No shared data standard between festivals and publishers
Author information re-entered across multiple systems
No role-based visibility — everyone sees everything or nothing
Logistics coordination happens in email threads, not systems
The solution
Two product layers that connect planning and pitching.
Planner
Multi-tenant, role-based operations platform. Events, people, venues, logistics — all connected with real-time updates and fine-grained permissions.
Structured Pitching
Marketplace replacing email pitching with structured proposals. AI-powered search, similarity matching, and a complete pitch-to-schedule workflow. 298 pitches, 90 publicists, 289 authors.
The market
5,000+
European festivals
UK Literary
Beachhead market
We’re starting with UK literary festivals — a well-defined beachhead where we have direct relationships, live adoption, and deep domain expertise. The platform is designed to expand across genres and geographies.
Business model
Planner SaaS
Monthly subscription per festival. Core recurring revenue.
Implementation fees
Onboarding, data migration, and setup for new customers.
Marketplace commission
Revenue share on successful pitching transactions.
Future data products
Premium intelligence dashboards and data services as the dataset grows.
